The pineapple first became the universal symbol of hospitality when Christopher Columbus brought it back to Europe from his voyage in 1492. Though fresh fruit was being shipped regularly to Europe, the pineapple was a rare commodity, and no one but the wealthy were able to afford this new exotic fruit. Some ships sailed too slow and the fruit would spoil.

In the colonial days, dining and socializing were the main means of entertainment. The visual attractiveness and the rarity of the pineapple began to be a hit among the affluent. It was seen on pedestals in the center of the most extravagant feasts. The guests felt honored as the hostess had spared no expense to ensure their good time. The image became recognized as the symbol of good cheer, welcome, warmth and affection-also known as hospitality. You will often find the pineapple symbol above doorways, entryways and as door knockers, among other prominent places to alert guests of their welcome into the home.

Owner Deborah Stone began Pineapple Public Relations in 1995 after six years of agency work. Coming up with the name of her new agency was easy because of her field of interest and expertise-hospitality. The pineapple was soon adopted and incorporated as the logo and name of her new company.